The custom folder was designed to act as a stand-alone piece and incorporated a removable brochure that could be updated and printed separately on a regular basis to cut down on printing costs. The design blends photography with texture created from an overlay of clear foil patterns. The redesign of the this piece offers cost-savings and the flexibility for the sales team to customize each packet of information based on the needs of their potential clients.
The International Program Report was designed to highlight international events from the past year.
The Retail Brochure was designed to sell tenant space and feature the amount of activity and visitors the building receives yearly.