Isar is a fashion brand that highlights unique handcrafted artisan techniques in a contemporary clothing line while focusing on fair business practices.
Their ideal client is a woman who appreciates unique and handmade details. She wants to wear things that feel special to her and buys not only for style but also for the one of a kind feel you get from handcrafted goods. Although she buys pieces for the look, style and fit of the clothes she is also a conscious consumer. She wants to preserve old world techniques and likes to support ethically aware companies.
We designed custom batik style patterns that we layered overtop watercolor textures. These patterns were inspired by the beautiful Indian fabrics and artisan techniques Isar's clothing line will feature.