J.B. Haygood Photography artfully photographs authentic moments in a relaxed and joyful way for weddings and families. Her passion is in telling her client's story, portraying her subjects with honesty and providing quality products that will complement their home.
When I first met with Jen it was so clear how bright and vibrant her personality was and that that should be reflected in her brand. Her photographs offer a slice of real life and she has roots in Florida so we landed on an orange slice for her identity. Since she has two markets, weddings and families we chose a bright color palette with the option to use the bolder shades for her family brand and lighter blues and greens for her brides.
Mocked up collateral design layouts using her custom patterns.