Melissa from Salty Spruce Photography Studio came to me to help her identify her ideal clients, rebrand her business and design a new website. The first step in the process was to design a mood board that helped establish a look and feel for her brand. Melissa named her business after her two loves, the ocean and the mountains. Having grown up going back and forth between Colorado and the North Carolina coast her ties to both are strong. She expressed to me she wanted a mix of natural elements mixed in with modern architectural lines and a color scheme that was both moody but still light.
After we finalized her mood board we moved onto designing her logo and brand elements. The logo option she chose has a modern line-drawn tree with wave elements to represent her ties to the mountains and coast and pull in the architectural but natural look she wanted. The two patterns are a modern line pattern meant to look like mountains or waves and a topographic map pattern to represent the adventures and travels of her and her clients.
The final piece of the puzzle and my favorite part was her website design. I wanted to include design elements and patterns that really help tie the brand together but I also wanted Melissa's beautiful photography to really shine.
A few screenshots of her site design are below but I urge you to peruse her site yourself by visiting www.saltysprucestudio.com. Especially if you are in need of a photographer for your business or wedding!