This past fall I designed the branding for a friends ethical fashion truck and it was such a dream project to work on. The Flourish Market is a fashion boutique and mobile truck spreading dignity around the globe. They partner with companies who provide dignified jobs and fair wages to artisans and makers in vulnerable communities and I highly recommend checking out the beautiful products they sell.
When Emily came to me with her concept she wanted a brand that communicates a girly wanderlust feel with a sophisticated handmade look to represent the artisans whose work she sells.
I developed a world map graphic with hand drawn patterns as a nod to the handmade products she sells. She already had her color palette of black, blush and gold selected but I tried to strike a balance of girly but sophisticated.
I love how this project turned out and I probably own half of her products as I've in turn become a loyal customer of the beautiful goods she sells. If you live in North Carolina you need to check out her truck schedule as it is such a fun shopping experience with a great cause.