fashion branding

The Flourish Market Branding

This past fall I designed the branding for a friends ethical fashion truck and it was such a dream project to work on.  The Flourish Market is a fashion boutique and mobile truck spreading dignity around the globe.  They partner with companies who provide dignified jobs and fair wages to artisans and makers in vulnerable communities and I highly recommend checking out the beautiful products they sell.

When Emily came to me with her concept she wanted a brand that communicates a girly wanderlust feel with a sophisticated handmade look to represent the artisans whose work she sells.  

I developed a world map graphic with hand drawn patterns as a nod to the handmade products she sells.  She already had her color palette of black, blush and gold selected but I tried to strike a balance of girly but sophisticated.  

I love how this project turned out and I probably own half of her products as I've in turn become a loyal customer of the beautiful goods she sells.  If you live in North Carolina you need to check out her truck schedule as it is such a fun shopping experience with a great cause.